The 7 Best Makeup Trends for 2023 to Start Wearing Now

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Let your skin take a deep breath. “For a minute we were stuck in a place of coverage, coverage, coverage. Just for the sake of coverage,” says Brown. “Faces are meant to be seen.” With this in mind, base makeup formulas will start to take a step away from heavy textures. “I expect to see fresh-faced makeup,” says makeup artist Mary Phillips, whose clients include Hailey Bieber, Kendall Jenner, and Jennifer Lopez. “People are using more tinted serums, tinted moisturizers, and tinted SPFs instead of heavy matte foundations.”

Brands like YSL, Ilia, Saie, and Supergoop! have featherlight formulas that are essentially no-makeup makeup in a bottle. “We’re seeing foundation that is very skin-like — it’s not sitting on top of the skin,” says Brown. Allure editors are already superfans of the new Westman Atelier complexion drops. “The finish and feel isn’t at all foundation-y,” says Dianna Mazzone, associate features director. “The formula sinks into skin with minimal blending, and the luminosity lasts all day.” 

Saie Slip Tint Dewy Tinted Moisturizer

Ilia Super Serum Skin Tint SPF 40

Westman Atelier Vital Skincare Dewy Foundation Drops

ARCH MADNESS

Models walk the runway for the Peter Do fashion show in New York City. Al Zeta/Getty Images

Brows are destined to peak in the next 12 months. Eclectic arches were models’ best accessories on the spring 2023 runways with stylized slits at Poster Girl, pencil-thin arches at Vivienne Westwood, geometric, metallic triangles at Thom Browne, bleached brows at Givenchy and Roberto Cavalli, and piercings at Off-White. Hernandez predicts even ultra-thin, heavily-plucked brows will be back. (We do not approve but are here to report the news.)

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