In a YouTube video by Four Eyes, the reason for the Viper’s lack of cupholders was revealed by no other than Roy Sjoberg, the chief engineer for the Viper team from 1988 to 1997. As it turns out, the Viper development team didn’t forget to add cupholders, but the big boss at that time, Chrysler CEO Lee Iacocca, had an axe to grind with the kind folks at Road & Track.
“Because Iacocca hated Road & Track that gave Chrysler the world-renowned ‘Cup Holder Award,'” said Sjoberg. “Not for chassis, not for, you know, styling. Just the cupholder. Iacocca wasn’t really happy about that, and he wanted more significant awards than for a good cup holder.”
Chrysler invented the minivan in 1983 with the Dodge Caravan and Plymouth Voyager, and it went on to design the cup holder we know today, which came standard on both vans. It may sound silly that the Viper didn’t have cup holders out of spite, but it is what it is.
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