Around here, it’s not just new year, new makeup; it’s new day, new makeup. But to make all of the launches we look into a little more manageable, we share our favorites with you on a completely reasonable monthly basis. And for January, we’re especially excited about the slew of new — and reimagined — primers, celebrity-brand setting powders, and superpowered mascaras.
If you’re like us, your heart rate probably spikes whenever you discover a new makeup category, reimagined formula on an old classic, or real strides towards sustainability being made. In 2022, we’re expecting to see some of the most natural-looking foundation finishes, eyeliner pencils that lend themselves perfectly to graphic looks, and some of the most creative and unexpected collaborations ever. It’s enough to make anyone consider an overhaul of their makeup collection to make room for new goodies — or to add a select few to their rotations and jazz up their everyday look.
We’re sharing the new makeup and fragrances dropping in January that we recommend adding to your cart. Now’s the time to pick out the products that will help you kick off 2022 feeling your most gorgeous, and this is the place to start.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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