Obsessing over French style – and, in turn, French fashion brands – is a national past-time. Whether it’s grown-up icons like Francoise Hardy and Ines de La Fressange or fresh stars such as Lily Rose Depp or Jeanne Damas, there seems to be something French women instinctively know about putting together a look. From Emily in Paris’ twee ensembles, to the sort of French style that has more in common with Call My Agent!, we can’t get enough of it all.
Although of course we know this is a sweeping generalisation. Not every French citizen knows how to pair a blazer and ballet pumps, or team a ditsy print tea dress with espadrilles and insouciant ease. But, it’s easy to look across the channel for a little inspiration, especially as we’re all so eager to wear anything but our oversized loungewear sets.
Emily in Paris season two landed on Netflix on the 22nd December… And we’re hooked! It’s safe to say that the cliché-yet-chic wardrobe Lily Collins exhibits is even better than season one. Throughout each episode, nods to mega maisons are made keeping our eyes well and truly glued to the screen (alongside all the drama). Some of the oldest fashion Houses were founded in the City of Light, so it’s understandable that great style stems from Paris with all its history and heritage. Having said that, not every French woman has access to handbags that cost more than a car… yet they still look incredible.
How? By filling their wardrobes with excellently sourced basics… French style revolves around the classics. Slouchy white T-shirts, crisp shirts, those blazers, trench coats and impeccably cut jeans. Instead of swaying to new trends every season, the mid-range contemporary brands are the go-to for chic French Women. Realisation, Musier, Jacquemus and Rouje. Sezane, Sandro, Maje and even La Redoute’s fabled designer collaborations.
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While you might not be able to pop over to France every time you need some inspo, you can find all these amazing brands online.
Here are the best French fashion brands as selected by GLAMOUR’s fashion editors. Emily Cooper eat your heart out.
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