Max Hoffman intended to sell the all-new BMW 507 at about $5,000 MSRP — a few thousand less than the Mercedes 300 SL Gullwing. However, the handmade quality led to a $10,500 base price instead, making it an unbelievable sum back in the day. As a result, BMW lost money for every 507 made, and the automaker was on the verge of bankruptcy by 1959.
However, a fresh infusion of capital enabled BMW to develop the Neue Klasse 1500, a car that cemented BMW’s sporting lineage and ensured the carmaker’s solvency through the 1960s. The BMW 507 roadster never lived up to the hype of being “Munich’s dream car,” but its limited production run has led to a steady rise in market value.
According to Classic.com, the average price for a BMW 507 is around $2.1 million, making it a highly collectible vintage BMW. Since BMW built so few of them, the prices are expected to rise above $3 million for a mint example.
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