Before Pontiac’s eventual demise amidst the economic downturn of 2009, the GTO moniker was revived. Reusing older nameplates is a common practice, but with varying degrees of success. This rings especially true since the end of unregulated emissions led to cars with names that were hollow shells compared to their horsepower-laden predecessors. However, the GTO did not suffer this fate with its reprisal.
Pontiac brought back the GTO for the 2004 model year. To bring a new model with real horsepower to market is very expensive, so management opted for an existing model that could be reworked into the GTO. GM found this model from its lineup of cars under the Holden badge in Australia. The Holden Monaro was a fire-breathing coupe with rear-wheel-drive and a bona fide 5.7-liter LS V8 under the hood, according to Hagerty.
This new GTO was a true muscle car. It had two doors, four seats, a V8 engine, and rear-wheel drive. It may have been Australian, but it had all the right components. The engine produced 350 horsepower and was sent to the wheels via a 6-speed manual or four-speed automatic transmission. However, while it held all the right pieces to be a successor to the original, sales fell short. The car performed well, but the styling was criticized as bland and uninspired. The buying public must have felt it lacked the most important part of a genuine muscle car, good looks.
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