The ‘European summer’ wardrobe is trending on TikTok – here are the key pieces for staying cool and chic

If you’re a fashion-loving TikTok fan who has a FYP filled with clothing hauls and shoe unboxings, the chances are that you’ve come across the ‘European Summer’ wardrobe concept that’s taken the fashion girlies on the app by storm.

What exactly is it? Well, technically, it’s another ‘aesthetic’ that has the TikTok algorithm buzzing. The search term ‘European summer outfit’ has 40 million views on the platform, while ‘European summer wardrobe’ has 1.2 billion – with countless creators showing off their outfit picks for a coveted trip to Europe (with many visiting from the States and wanting to style themselves accordingly).

No doubt the trend has come about thanks to the millions of dreamy travel montages of destinations such as the South of France, Greece, Italy, Croatia and Spain – prompting many to want to live their dream ‘Euro summer’ with a wardrobe to match.

Of course, it’s worth noting (as many commenters have on TikTok) that Europe is a diverse continent made up of 50 countries – and there’s no actual unspoken wardrobe code for visiting any of them. But, we’ll admit that the ‘euro summer’ aesthetic is giving chic, cool and unfussy vibes… and we’re kind of here for it. In fact, it really works for any hot weather packing list.

So if you’re the type to wardrobe plan for your holidays and want to feel confident and stylish on your next trip, the European summer trend might just be for you.

In case you’re unfamiliar, the Euro summer wardrobe is all about looking low-key and comfortable but ‘dressed’ at the same time – so think matching linen sets in cool silhouettes, floaty dresses and soft shades. Comfort is key, too, so most interpretations see more looser fits and breathable fabrics such as cottons, linens and crochet.

Scroll on for GLAMOUR’s top picks for nailing the European summer trend just like your favourite TikTokers…