The Frozen North: Toyota lays out Canadian pricing for 2023 Tundra

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Toyota plowed several square acres of research and many cubic dollars into last year’s complete overhaul of its Tundra full-size pickup truck. With fresh styling, a new cabin, and trims galore, this contender now has the goods to play with the big guns from Detroit. Entering its sophomore year, the Tundra wears a price tag ranging from $47,050 all the way up to $86,190 for a high-zoot Capstone model.

Starting at the entry-level end of this pool, a two-wheel-drive Double Cab truck in SR trim with a 6.5-foot bed might occupy the cheap seats in this arena, but nevertheless stills features the likes of an 8-inch infotainment system, automatic climate control, LED headlamps, and handy truck-bed header rails. Another variation on this theme brings an oddball 8.1-foot box, also with the Double Cab. They will surely sell at least two of those in Canada.

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Surely to be more of a volume seller is the CrewMax 4×4 SR5, available with either a 5.5-foot or 6.5-foot bed. These will have a sticker of $56,050 and $56,410, respectively. These get a a three-setting drive mode system, power-adjustable and heated front row seats, 18-inch alloys, leather-wrapped interior touch points, and dual-zone climate control. Shelling out an extra two grand brings the CrewMax 4×4 TRD Sport with its tuned shock absorbers and TRD grille.

Speaking of off-road, such a package is now available on either the TRD or Limited trims ($58,730 and $67,900), confirming that Toyota does indeed listen to feedback and has figured out that some customers who like the Limited’s luxurious appointments also want a set of all-terrain tires from the factory. Continuing that thought, the hybrid-powered CrewMax 4×4 TRD PRO – the one with the aggressive grille shown in most promotional materials – brings slick Fox internal-bypass shocks and other off-road goodies for $82,620.

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While the CrewMax 4×4 Platinum 1794 Edition ($79,850) is still available for those who like an interior resembling a saddle, the new top dog is a Capstone trim priced at $86,190. Here we find the largest infotainment screens and digital gauge clusters, 22-inch alloys, power running boards, and semi-Aniline leather upholstery. A backlit ‘Capstone’ badge sits on the dash square in front of the passenger to remind them of your largesse.

As a refresher, recall there are two powertrain options in the Toyota Tundra, neither of which has eight cylinders. While the old mill used to sound like a Nipponese NASCAR, one flex of the accelerator pedal in these new trucks is enough to erase the V8 from memory. A 3.5L twin-turbo engine is standard kit in many trims, making 348 horsepower and up to 405 lb-ft of torque in base SR models, or 389hp/479tq in rigs like the SR5 and others.

Meanwhile, the annoyingly-capitalized i-FORCE MAX hybrid power team cranks out an impressive 437 horses and 583 lb-ft of twist while emitting an exhaust note better than anything in the Blue Oval’s EcoBoost catalog, despite Dearborn having a ten year head start on Toyota in getting the sound right.