The Limited Edition Gucci Xbox Series X Is The Most Expensive Xbox Ever Made

And by limited edition, we mean only 100 of these Gucci-emblazoned models were made. Each one of the Xbox Series X consoles had the double GG logo, initially inspired by the Gucci rhombi design from the ’30s, laser etched across their black cases. It came with two wireless controllers featuring the red and blue Web stripe and a handy carrying case reminiscent of Gucci’s famous luggage. On the bottom of the case are the words Good Game.

The karma is strong here because the ubiquitous gaming slogan tossed around at the end of a multiplayer match is Good Game, typically distilled down to two letters: GG. Incredibly, these letters also happen to be the exact initials of Gucci’s founder, Guccio Gucci. Oh, Xbox by Gucci, indeed. Goosebumps, right?

This Frankenstein’s monster of a marketing idea came about because folks at the respective juggernauts thought that since Gucci was celebrating its 100th year and Xbox was commemorating its 20th, they should team up and create a once-in-a-lifetime limited-edition collaboration, one that debuted with a retail price of $10,000 each. All 100 sold out on Gucci’s website (the only place you could buy them). However, auction site StockX has a few for sale ranging from as little as around $7,000 to over a gobsmacking $17,000. When you’re a one percenter, you really do have money to burn.