The Lumineers, Old Crow Medicine Show standout at inaugural BeachLife Ranch Festival

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Under sunny skies and mild and comfortable weather, thousands of alternative country music fans came to the beach for day one of the inaugural three-day BeachLife Ranch country and Americana festival, which rode into town on Friday, Sept. 16 and continues through Sunday, Sept. 18.

BeachLife Ranch is the sister fest to the annual BeachLife Festival, which has a more modern rock and reggae focus and was held earlier this year at the same location at Seaside Lagoon in Redondo Beach. Instead of seeing BeachLife acts like Smashing Pumpkins, 311, Sheryl Crow and Weezer, BeachLife Ranch fans were treated to sets by The Lumineers, Old Crow Medicine Show, The White Buffalo and, although they’re not even a little country, day one was headlined by soul-pop stars Daryl Hall & John Oates.

Acts like Brandi Carlile, Dierks Bentley, Greensky Bluegrass, Lukas Nelson and Promise of the Real, Cam, Drive-By Truckers and more are scheduled to perform throughout the weekend.

With many music fans decked out in cowboy hats and some wearing boots, there were a lot of folks with their kids in tow, taking advantage of the laid-back style of the festival.

“We live locally and we always heard of the BeachLife festivals so when this one came around I was super excited,” said Hermosa Beach resident Jennifer Buchsbaum, who was at the festival with her husband Brad Buchsbaum and their 12–year-old daughter, Caitlyn.

“I wanted to bring my daughter to come see a couple of great bands,” she said.

“This is the first concert that she’s ever come to with us, the layout is pretty nice and it’s family oriented,” Brad added.

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Country beach vibes

The BeachLife Ranch Festival looks almost identical to its BeachLife counterpart, with three stages and various bars set up in the same locations. But it’s evident right away that this is a different vibe. The trucker hats and fancy sun hats that were for sale by vendors at BeachLife were traded in for cowboy hats and plenty of boots, too.

“You just gotta be in the moment and get country,” said 36-year-old Alex Cortez and he tried on and bought a $65 cowboy hat from a vendor booth.

Cortez has attended the prior BeachLife festivals and jumped at the chance to catch country acts by the beach.

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