The biggest hurdle that the Probe couldn’t overcome in its later years was how to differentiate itself from the competition. In America, rival sports coupes from Japanese manufacturers like Nissan, Honda, and Mazda had all eaten into the Probe’s market share, offering superior performance, reliability, or technology. Not only that, but internal competition was taking its toll. After all, the Mustang was still, well, a Mustang, and enjoyed a loyal fanbase even though the Fox body had been in production since the late ’70s.
This internal competition was compounded in 1994 when the new, fourth-generation Mustang finally arrived. It featured improvements to performance, reliability, and safety, further drawing buyers away from the ailing Probe. Its V8 engine and rear-wheel drive layout were very familiar to buyers, and the Mustang nameplate still carried a prestige that the Probe simply couldn’t match.
Elsewhere in Ford’s lineup, the tenth-generation Thunderbird also offered superior luxury to the Probe, even if it wasn’t as fun to drive.
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