The New Menswear Label Le PÈRE Is Reimagining the Fashion Collaborations Model

“Music artists have the ability to connect with their audience in live shows,” one of Le PÈRE’s founders told me. Visual artists, on the other hand, are often relegated to a one-dimensional digital experience with little-to-no interaction with their community in real-life. Le PÈRE offers artists the opportunity to find an audience through fashion. The creatives gain exposure, and the customer in turn, can invest in items as straightforward as soccer jerseys and cargo pants, which, the thinking goes, one day might become as collectible as art pieces themselves.

Placing artwork is an easy way of creating seasonal novelty, but for a brand to stand out it needs to go past a t-shirt with some graphic design and a reimagined logo. At Le PÈRE, the idea is the artists work hand-in-hand with the label’s design team. “In music, every top 10 hit is written by multiple songwriters, we built Le PÈRE based on this same principle of collaboration,” the executive continued. “While we were building one of the most successful independent record labels in the world [AWAL, a British label now owned by Sony Music Entertainment], we realized that we were also inadvertently building an inspiring community of supremely talented creatives, each one shaping culture in music and fashion with their own signature styles and attitudes. From Frank Ocean to Kaytranada, Aminé, Post Malone, Brockhampton, and Travis Scott, etc., this emerging creative community was making some of the most iconic and influential art and style of our generation.”