The fashion world has seen some pretty unexpected brand collaborations over the years. Remember Balenciaga X Crocs? Gucci X The North Face? The colourful range of kitchen appliances from Dolce & Gabbana X Smeg?
Well, the latest attention-grabbing alliance comes from Tiffany & Co jewellery and boarders’ brand Supreme, who have teamed up to create a collection of accessories to add a touch of cool to some Tiffany classics.
Having launched on 11 November to a supreme sell-out (sorry), it looks like the two brands are more compatible than some might have first thought – blending Tiffany’s most iconic jewellery pieces with Supreme’s famous box logo, with prices ranging from £50 to £1,100.
Ahead of the collab’s launch, both brands said on social media: “Inspired by pieces originally launched in the 1960s, the Return to Tiffany® collection features a Heart Tag Pendant, Oval Tag Pearl Necklace, Star Bracelet, Heart Tag Stud Earrings, Heart Knife Key Ring, Oval Tag Keyring and T-Shirt.
“All pieces feature Sterling Silver. The Oval Tag Pearl Necklace features freshwater cultured pearls.”
It seems that the two brands have found common ground within their equally recognisable logos – each piece is a take on Tiffany’s iconic ‘Return To Tiffany’ tags, though now they read: “Please return to Supreme New York 925.”
There is also a statement star bracelet featuring the letters S.U.P.R.E.M.E. on each link, which admittedly feels more streetwear than little blue box. The brand’s cult logo T-shirts have been reimagined in the pastel Tiffany hue, too, at a reasonable £50 each.
The most un-Tiffany item? Perhaps the brand’s iconic Heart Key – Supreme’s version features a pocket knife inside it, emblazoned once again with its box logo.
Reaction to the range online was mixed, with some loving the street-inspired collection and others questioning whether it was more of a clash than a collab – but true to form, the collection sold out within moments on the Supreme website.
The pieces have already started popping up on fashion resale sites for over quadruple the price – but will it be as well-loved as the streetwear label’s other cult collabs? Supreme-heads, let us know…
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