Reykjavík, Iceland had many tours rated highly by tourists in Viator’s top European experiences, … [+]
It can be bewildering to decide what to include on a trip to Europe but it’s always helpful to use the ratings and rankings of travelers who have taken the tour, drunk the wine and made the pasta.
Tour company Viator has released data of its top ranked and visited sites across the continent, which might help you decide whether to visit a Vampire castle, the Normandy beach landing sites or take a walking tour of Dublin’s scary past over a vespa ride in Rome.
Top 10 Experiences in Northern Europe
Viator’s top ten experiences in northern European countries are all based in England, Ireland and Iceland. In Britain and Ireland, many are walking tours designed to scare, such as the Ghost Tour in York or the winner, the guide to Dark Dublin which offers an exploration of ‘Dublin’s gruesome stories of murder, torture, cannibalism, grave robbing, brothels, proposals to eat young children, and unearthly worship’.
The tours in Reykjavik focus more on the dramatic scenery and the food, where almost 8,000 people voted positively for the Reykjavik Food Walk that takes in the local history and the city’s food trucks.
- Dark Dublin Guided Walking Tour, Ireland
- Soho Music & Historic Pubs Tour in London, England
- Golden Circle, Blue Lagoon in Reykjavik, Iceland
- Historical Pub Walking Tour of London
- South Coast Tour of Reykjavik, Iceland
- Reykjavik Food Walk
- City & Beatles Tour in Liverpool, England
- Shadows of York historical ghost walk in York, England
- Cliffs of Moher Tour in Dublin, Ireland
- A Dark Ghost Tour of York, England
Top 10 Experiences in Southern Europe
Unsurprisingly, many in the top 20 involve Italy and food—number 18 involves pasta making and A Roman Food tour is number 12. There are also 2 wine tasting tours in Portugal.
The top 10 still involve food—gelato and pizza cooking classes in Tuscany (third, with more than 3,500 recommendations), lunch in Florence and a gourmet walking tour in Athens.
- Rome by Golf Cart, Italy
- Prado Museum in Madrid, Spain
- Pizza and Gelato Cooking Class at a Tuscan Farmhouse in Florence, Italy
- Vespa Tour in Rome, Italy
- Gourmet Food Walking Tour in Athens, Greece
- Best of Istanbul in Turkey
- A TukTuk Tour of Lisbon, Portugal
- Lisbon on a Tuk Tuk, Portugal
- Athens Food Walk, Greece
- Siena and San Gimignano lunch in Florence, Italy
Top 10 Experiences in Eastern Europe
Dracula’s castle hits the top spot in Eastern Europe (with five stars, albeit from a smallish sample size in Bucharest) and there is also a highly-rated vampire walking tour in Budapest. Unsurprisingly, trips to the Auschwitz-Birkenau concentration camp near Krakow in Poland feature heavily (there are six of these trips in the top 20).
- Dracula Castle in Bucharest, Romania
- Best of Prague Walking Tour, Czech Republic
- Budapest Historical Walking Tour, Hungary
- Cesky Krumlov in Prague, Czech Republic
- Prague Foodie Tour, Czech Republic
- Auschwitz-Birkenau and Wieliczka Salt Mine in Krakow, Poland
- Bohemian and Saxon Switzerland from Prague, Czech Republic
- Day Trip to Auschwitz-Birkenau in Krakow, Poland
- Half-day Wine Tasting Tour in Etyek Wine Country in Budapest, Hungary
- Night-Time Dark History and Vampire Walking Tour in Buda Castle in Budapest, Hungary
Top 10 Experiences in Western Europe
As the world’s number one visited country, France takes half of the top ten spots in Viator’s category of Western Europe, two of them on the Normandy beaches and the other 3 in Paris, one of which is the most visited museum in the world, the Louvre—which had nearly 8 million visitors walk through its doors in 2022. The other five top experiences take in a mix of countries such as Amsterdam, Brussels and Berlin:
- Normandy American D-Day Beaches from Bayeaux, France
- Normandy D-Day site from Paris, France
- Berlin Half-Day Walking Tour, Germany
- Louvre Museum Guided Tour in Paris, France
- Brussels Walking and Tasting Tour, Belgium
- Tuktuk in Paris, France
- Amsterdam Canal Cruise, Netherlands
- Zaanse Schans, Edam, Volendam and Marken from Amsterdam, Netherlands
- Dachau from Munich By Train, Germany
- Top Paris Sights, France
The experiences were ranked on an average of the ratings, the share of bookings with a review, and the number of bookings during the 2022 calendar year—plus, the geographical delineations are the company’s own.
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