If Myspace had been the only other player in the social media space in the early 2000s, Friendster might have found a way to manage, but there was another company waiting in the wings. In 2004, only about a year after Friendster launched, and only a handful of months after Myspace joined the fray, Facebook launched.
Today, Facebook is one of the largest corporations on the planet and a recognizable name no matter where in the world you are. But in 2004, it was a small operation run by four students at Harvard, one of which was Mark Zuckerberg, you may have heard of him.
Facebook’s growth was slower and more staggered than Friendster, but that’s largely because it was intentionally throttled, by design. Facebook -– known as The Facebook, at the time–was initially offered only to Harvard students. Later, it was opened up to other universities and high school students. In 2006, it opened up to anyone, anywhere in the world, over the age of 13, (per Britannica).
Today, Facebook has spread all over the world, absolutely dominating the social media sphere, but back in 2004 Friendster had little reason to worry. It maintained a strong share of the market and little reason to worry about threats from outside. Little did Abrams and crew know, there was a danger to the company, and the call was coming from inside the house.
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