The Viral Concealer Hailey Bieber Uses For Her Barely-There Makeup Looks

Even a speck of concealer blended near the tear trough may vivify your undereyes, but Hailey Bieber is making a case on TikTok for an added swoop of concealer at the temples and the lowest points of the cheekbones — all while showcasing the viral concealer she uses to enhance her brightened, sculpted, and bare-looking glow. 

On January 3, Bieber not only revealed Kosas Revealer Concealer to be an essential product in her makeup routine but also gave her 10.7 million TikTok followers a look into the untraditional order in which she applies her makeup. Bieber massages her skin-care serums into the skin first, contours her cheekbones and forehead with bronzer next, then mixes a pump of foundation and what we can safely assume is the Rhode Glazing Fluid on the palm of her hand before gently dabbing the concoction onto her face with a beauty sponge. Only then does she get to concealing.

Bieber scarcely sets every area on her face she’d apply the concealer to with face powder. Rather than using the baking technique, she went light on translucent powder application — one could thank the Revealer Concealer’s multifunctional ingredients for that. When it comes to the concept of less is more, take Allure‘s Commerce Editor Sarah Han’s review, as she describes it to be a product that combines the best of both makeup and skin-care worlds. 

The Rhode founder’s New Year’s Eve glam was completed with a dash of powder blush and highlighter applied to the apple of the cheeks, curled lashes, brushed-up brows, and lip gloss.

Allure editors have also raved about Kosas’s 28-shade, hyaluronic acid-infused concealer, by the way. The Kosas Revealer Concealer has a spot in Sephora’s clean roster, and as cosmetic chemist Perry Romanowski previously told Allure, the formula is rid of certain chemicals and free of polyethylene glycol. Ingredients such as arnica and panthenol are infused within the concealer’s formula, helping to keep redness and inflammation at bay and making for a concealer that works divinely for a barely-there make look such as Bieber’s.