There are thousands of Amazon Black Friday deals on site today, but we’ve cherry-picked the 25 worth knowing about

Amazon Black Friday deals are some of the most highly-anticipated every year, with the retail giant’s Cyber sale spanning across beauty, fashion, tech and home. Forget what you thought you knew: Amazon stocks some genuinely brilliant cult skincare, makeup and wellness brands – from the luxury (think: Elemis, REN and Elizabeth Arden) to the affordable and TikTok famous… CeraVe, we’re looking at you. It isn’t just a treasure drove of DIY tools, beard trimmers and televisions aimed at your boyfriend or dad, but a great spot for veteran beauty sleuths to stock up on their favourite products, too. 

While the giant online retailer has had a host of  early Black Friday deals going on all week, Black Friday is finally here and the discounts are in full swing – and set to last all weekend through to Cyber Monday too! Remember those cult skincare and beauty products we mentioned before? A whole array of them are majorly discounted RN on Amazon.

Need proof? If you’ve been considering laser hair removal at home for a while (it’s the most effective form of hair removal with the longest-lasting results), make a beeline for the Philips Lumea Advanced IPL device which was initially reduced from £300 to £209.99 but has no gone down even further to £199.95. Every penny counts! With three different attachments to treat varying areas (you’d want more precision on your face, or a wider nozzle to cover your legs more quickly, for example) and five settings to suit your skin tone and sensitivity, this is truly a magic beauty wand. Philips claims that it’ll deliver a 92% reduction in hair after just three sessions, and the unique curved attachments are designed specifically to fit all body shapes. You should use it every fortnight for your first four sessions, then follow up with touch-ups once every eight weeks.

Elsewhere, Remington’s Shine Therapy Advanced Ceramic Hair Straighteners are reduced from £79.99 to £21.99 (!) – a whopping 73% off – while the This Works Sleep Club Gift Set is less than £10 (the perfect stocking filler) and the CeraVe Moisturising Lotion is reduced by 12%. It utilises MVE technology to deliver the benefits of essential ceramides and hyaluronic acid to your entire body, keeping it moisturised throughout the winter. It has a milky formulation that soaks in quickly and leaves your body quenched (not greasy). 

Outside of beauty, some of the best deals can be found on mattresses, mattress toppers, pillows  and duvets. Case in point: reduced from £99 to £74.25, the Simba Hybrid Pillow features a grey mesh panel that releases heat as you sleep and is adjustable in firmness. How? It’s packed with dozens of nanofibre cubes, so you can simply unzip the pillow and remove a handful if you want something less ‘plump’. It’s soft, durable and hypoallergenic. We adore.

You can also save on Le Creuset cookware, ideal if you’re keen to elevate your hosting game ahead of festive dinner parties. The brand’s iconic Signature Enamelled Cast Iron Round Casserole Dish is reduced from £250 to £175.99 right now. Don’t sleep on it. 

After more Black Friday content? Head this way for the intel on the Skims Black Friday sale, over here for furniture deals and in this direction for the best Black Friday home deals. We’ve also got Black Friday designer deals, discounted Missoma, everything you need to know about the Glossier Black Friday event and everything you need to know about the Urban Decay Black Friday sale. 

For more from our Commerce Writer Sophie Cockett, follow her on Instagram @sophiecockettx.

Here are the best Amazon Black Friday deals of 2021 to shop now.