A new advertisement featuring the French women’s football team has gone viral ahead of the 2023 Fifa Women’s World Cup for an extremely genius reason.
I mean, if you ever thought that women footballers aren’t as powerful as their male counterparts, then the advertisement by telecoms company Orange and the French national team will have you thinking otherwise.
Over a backdrop of motivational music and enthusiastic commentary, the two-minute-long clip begins with a montage of impressive footwork and goals from what appears to be members of the French men’s football team.
Accompanying text refers to the nickname of the national men’s football team, reading: “Only les Bleus can give us these emotions. But that’s not them you’ve just seen.”
However, it is quickly revealed that the clip is a deep fake, with the video going on to show the reverse editing process to demonstrate that the true identities of the players are actually members of the French women’s football team, with the likes of Antoine Griezmann and Kylian Mbappé having been superimposed on the bodies of Sakina Karchaoui, Delphine Cascarino, and more.
The ad concludes by referring to the nickname of the French women’s national team’s nickname: “At Orange, when we support les Bleus, we support les Bleues.” This undoubtedly shows their solidarity in giving women players equal pay and respect.
Well received on social media, the ad did the round on TikTok, Reddit and Twitter, where one person commented: “This is a superb piece of content for the French Women’s national Football team highlighting unconscious bias around football and women.”
Another added: “Brilliant use of deep faking for the French Women’s Football team… worth the watch, and worth thinking through the implications.”
A third gushed: “The French women’s national football team has put out a very beautiful ad. Honestly, I’m in love.”
Advertising and PR experts also raved about the impact of the ad, with Jaimes Leggett, founding partner of Today the Brave, telling SmartCompany that it was “genuinely brilliant”.
“It runs at the greatest challenge faced by the Women’s World Cup: that is, some inexperienced viewers perceive women’s football to be less exciting than men’s football – which many of us know not to be true,” Jaimes added. “They’ve answered this problem head-on by showing viewers that women’s football is as exciting as men’s and clearly this has resonated with many.
“You also have to acknowledge the amazing design and technology work used in this work as it is simply textbook and seamless.”
So, if this ad is anything to go by, then the Women’s World Cup should be on your radar as one of the most exciting summer watches this year!
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Education News Click Here
