Think only K-pop groups like BTS and Blackpink rule in Korea? Think again

Recent years have seen South Korean pop music acts achieve global popularity on a scale never seen before – especially in 2021. But while outside Korea it may seem like all the country has to offer is energetic K-pop “idol” boy bands and girl groups, the local scene is more complex, with hip-hop, ballads and solo acts fighting for supremacy among Korean listeners.“While K-pop, focusing on dance music, has been popular [internationally], in Korea there are several different popular music genres,…

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