Anastasia Beverly Hills is widely accepted within the beauty world as the ultimate authority when it comes to eyebrows, and yet they have never launched a brow serum – until now, that is. This week, the makeup brand revealed Brow Genius, a multi-benefit brow serum that noticeably improves hair texture, manageability and encourages the appearance of fuller-looking brows, to complete their extensive and expert range of brow-boosting beauty products.
“I’ve always wanted to create a serum, but I knew it had to be the right one,” founder Anastasia Soare tells GLAMOUR. “With advancements in science and ingredient research, we were able to create something extremely special that delivers results – and we have the data to back it up.”
Brow Genius combines a roster of powerful ingredients including peptides, panthenol, Korean ginseng, biotin and castor oil, which, when combined, deeply nourish, soften and strengthen the brow hairs. “You get fuller-looking brows while also caring for their long-term health,” Anastasia adds.
“I feel like the current trend in beauty is minimalist, easy, and personalised, with a focus on products that double as self-care. Brow Genius fits into this perfectly, soothing brow hair and increasing manageability. I’ve noticed that people are also reaching for products that are high performing and simplify their routine,” notes Anastasia.
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You’ll want to apply Brow Genius to clean brows twice daily – morning and night – focusing on sparse areas. Allow the formula one to two minutes to dry before grooming and styling your brows.
So, was it worth the wait? Product testing has produced some promising results. A 12-week study revealed that brow hairs are strengthened by 52%, and breakage is reduced by 52% and 96% of participants saw an improvement in the appearance of their brows with 98% saying their brow hair felt nourished and hydrated.
Obviously, we had to put it to the test ourselves. Watch this space for GLAMOUR’s review of the new brow serum after an eight-week trial period…
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