This ‘lip flip’ makeup trick is the celeb secret to fuller-looking lips

While we love lips in all shapes and sizes, we also love the magic of makeup when it comes to experimenting with structure and exaggerating features. The ‘lip flip’ makeup technique may not be new, but for the uninitiated, it involves overlining lips to recreate the poutier silhouette that procedures like the Botox Lip Flip can give (Botox relaxes the top lip, flipping it out). Only this way, you can wipe it off at the end of the day and play with a different look the next.

Makeup artists have been using the technique for decades and the rest of us got wise to it thanks to the boom of social media, but it’s one thing knowing the insider beauty hacks. It’s another thing pulling them off, and if you’ve never been able to nail your lip liner, we have just the tutorial.

Celebrity makeup artist, Ash K Holm (who counts Madelyn Cline, Ariana Grande, Shay Mitchell and Khloe Kardashian as clients) posted a video to her Instagram where she walked followers through the exact steps she takes to create full-looking lips.

“If you wanna learn how to do a ‘lip flip’, keep watching. This is a technique that I do on my clients,” she says. She takes a brown-toned nude lip liner (choose one that’s a similar shade to your natural lip colour) “and I’m just overdrawing the centre of the lower lip,” she explains. As for your top lip “[be] very careful to overdraw just the cupid’s bow,” she says. Ash likes a natural nude to do most of the shading for you “then we’ll go in with another shade to kind of blend everything together and accentuate that lip flip,” she says.