When you pick it up, it doesn’t make sense that a tool so powerful could feel so dinky. “It’s lighter than any other hair dryer out there. And not only is it lighter, but it’s more powerful, so it’s that mix that gives it its edge over other hair dryers,” Luke told me. “In our tests we found that it dried hair about 30 times quicker than the leading brands out there,” he added.
As for ease of use, it’s very intuitive once you get the hang of it. It took me a minute to get used to the lock button on the same dial as Off and On. Slide it too far and you won’t be able to change the heat and speed settings. But, once you know what you’re doing, you can use the feature to lock your preferences into place. The length of the nose also felt a little unfamiliar against the Dyson, especially with the nozzles attached. It adds an extra few centimetres, though it’s nothing that a minor hand tilt can’t handle, and it’s still shorter than regular dryers.
Overall, I can use it in the evenings or early in the morning without worrying about waking up the neighbourhood. And, most importantly, it’s undeniably cut down drying time on my fine, but numerous strands by about a third. And as they say, time is money. Speaking of which, the price tag is admittedly heftier than average at £295, but given how much technology the little tool packs in, it’s an investment that makes sense.
And since the tool was road-tested on some pretty high profile clients, during some incredibly glam situations (Luke confirmed he’d already used it on Dua, VB and Kiera Knightley), it’s definitely passed the vibe check.
For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk.
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