This pink setting powder hack Kylie Jenner swears by is going to change your makeup game

The beauty sphere is constantly buzzing with new makeup hacks and tricks, and one of the latest trends to take over social media is the pink setting powder hack. Originally made popular by Naezrah Desir, a 25-year-old Black beauty influencer taking over TikTok with her ‘shapeshifting’ and ‘otherworldly’ makeup content. Now everyone is on it, including celebs like Kylie Jenner and SZA. They first started off swearing by the concealer hack, where you’d mix your concealer with a pink blush for the most natural and balanced the under eyes.

Brands have been tapping into it the trend (which is quickly becoming just the done standard done thing) by creating a multi-functioning pink-toned setting powder to set your makeup, rather than the traditional translucent powder. Most recently there is one product that has been going viral on TikTok by makeup artist Jordana Ticia, who is known for her high quality and dual ended products. The Mini Set & Brighten Powder Duo in Flossie is the product that has all the TikTok girlies spinning.

So, what’s the secret behind this hack? Essentially all comes down to colour theory. (We’re just as obsessed with colour theory as you are.) Pink is the opposite of green on the colour wheel, which means it can neutralise any green tones in the skin. This is particularly helpful for those who struggle with redness or acne, as these conditions often have underlying green tones in the skin.

By using a pink setting powder, you can not only set your makeup and reduce shine, but also cancel out any unwanted green tones in your complexion. This can lead to a more even, radiant complexion that looks like you’re truly glowing from within.

“When it comes to setting powder, people have been using translucent or yellow under toned shades for years. Pink setting powder really brightens up the under eye area and adds a flushed, youthful look to that area, with the pink undertones counteracting the dark shadows we get – it really is all down to colour theory.” says brand founder Jordana Ticia.

It’s important to note that not all pink powders are created equal. Look for a powder with a subtle pink tone, rather than something too bright or intense. You can also opt for a translucent pink powder, which will have a more subtle effect on the skin.

To try this hack, simply apply your foundation and concealer as usual, and then lightly dust the pink setting powder over the areas of the face that you want setting. Focus on areas with redness or acne, and blend well to avoid any harsh lines.

Does the pink setting powder hack work on dark skin?

Jordana Ticia says: “I would always tend to recommend a peach or yellow undertone powder for dark skin tones, simply because those tones really compliment deeper complexions. However, going over the top of an already set under eye and baking with a small amount of pink powder can work well on dark skin. I would just recommend experimenting with different techniques and adapting what you see trending online to suit you, as not every trend automatically works for everybody.”