This Year’s Most Popular International Spa Destinations Will Surprise You

There’s a reason spa-focused destinations have become so covetable in the travel industry. Now more than ever we all need to carve out some time to rest and recover from the bustle of everyday life and daily stressors—and there’s no better way to do so than a couple of days dedicated to relaxation and wellness.

We’re quick to think of Nordic countries or wellness-focused destinations like Bali or Beppu—but the most popular spa destinations of 2023 might surprise you. New data from SpaSeekers.com analyzed spa trip destinations worldwide to see which spots are currently surging online. The data shows that the most popular spa spots have shifted while also outlining a 62,000% increase in overall spa-focused travel searches globally.

Here are the top five places on the rise as the most popular spa destinations around the world:

Costa Rica

The number one most searched spa destination country is Costa Rica with an increase of 62,273% in searches. The country boasts dozens of spas and wellness retreats nestled in the rainforest or along the coastline which allows travelers to enjoy all the creature comforts of a high-end retreat while being immersed in nature at the same time.

Germany

Germany has a long history with spas and is home to some of the most opulent spas and wellness centers in the world. In fact, there are around 350 spa towns ranging from the Bavarian Alps to the Black Forest with the most famous being Baden-Baden. The country saw an increase in searches by 12,400% so far this year.

Croatia

Croatia also has many spa towns that specialize in wellness and health—with several being naturally occurring thermal and mineral springs. The country saw an increase in searches by 1,019% and offers a relatively budget-conscious destination for wellness travelers looking to book a European getaway.

Moldova

Like Croatia, Moldova is another relatively budget-friendly wellness trip that won’t skimp on relaxation and luxury. The country boasts a ton of spa options for all kinds of wellness warriors, from luxury resorts to traditional bathhouses.

Cambodia

Cambodia also offers a huge variety of spa- and wellness-focused destinations and more international travelers are starting to take note. The country boasts a ton of spas located in luxury hotels and resorts but you’ll also find spa treatments and facilities using traditional Cambodian techniques and natural ingredients as well as outdoor treatments that allow guests to connect with nature.