But it’s not just the number of daily active users that has taken a hit. According to SimilarWeb, the time spent by users on Threads has also halved, dropping from 30 minutes to 10 minutes. SimilarWeb says the average time spent has declined from 20 minutes daily to 8 minutes. However, SimilarWeb’s figures only consider the Android side of the platform and not iOS.
Right now, Threads looks like a Twitter clone from a UI perspective and is missing a healthy bunch of fundamental features, such as a following feed, an edit button, and granular search capabilities.
But a couple of crucial factors could tilt the scales in Threads’ favor. The app is currently unavailable in the EU, and the company is blocking VPN users from signing up. That’s a large audience waiting to hop on the Threads bandwagon.
Second, Threads will become a part of the Fediverse in the near future. That means it will allow users to communicate with people on Mastodon and any other social pocket built atop the ActivityPub protocol in a decentralized social universe.
A healthy bunch of internet users opposes signing up for another social platform by Meta. Still, if they can remain connected with their Threads contacts without signing up for it, there would at least be more engagement driven toward Instagram’s Twitter clone.
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