Changing a manufacturing standard always comes with conflict. Different people favor different solutions, and companies buy into tech that may or may not reflect the future standards of the marketplace.
Hisense isn’t afraid to defy conventional wisdom when it comes to smart display technology. Eschewing OLED tech, Hisense has consistently invested time and funds into older LCD technology. As of CES, however, they claim to have hit a new level with their display offerings, none of which will be relying on conventional OLED.
Per Hisense, the ULED X technology debuting at CES will make Hisense displays the most powerful and advanced on the market. The company expects to employ ULED X across its product line. It claims ULED X will deliver twice the dynamic range and three times the environmental contrast of any OLED screen. Hisense commits to “a brighter picture, deeper contrast, wider viewing angle, and ultra-low reflection ratios,” superior not just to OLED, but to any LCD technology on the market.
At least some data backs up Hisense’s claims, too. The company’s 110 ULED X display also won a coveted CES Innovation Award, right alongside the LG OLED M3 described above. Which is best? Hisense and LG expect customers to decide.
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