This news comes as a surprise after TikTok was banned by the Indian government, last year. India has been a lucrative market for TikTok prior to its ban, but the latest report shows that the app is hugely popular in Europe and the Western Hemisphere. Further, according to the analysis, Facebook was consistently ranked second until 2020, but with TikTok’s rise, the popular social media platform is now a strong third, followed by Microsoft (Office365 and Teams numbers included) and Apple.com (App Store and Apple TV+ figures included).
Cloudflare also added that TikTok held the top rank for Internet traffic for the first time on February 17, 2021, but only for a day. In the months of March and May, TikTok remained at the top for a few more days. The video-based social media platform then again dominated the rankings for the majority of the days after August 10. Google made a brief return, earning the top rank for a few days in late September, but TikTok dominated October and November Internet traffic usage, winning the title in 2021. TikTok has also surpassed Facebook as the most popular social media platform, which has attained third ranking in the most popular domains list and second among the most popular social media domains, ahead of Twitter and Instagram.
TikTok was established in the year 2016 by Chinese firm ByteDance. After purchasing competitor app Musical.ly a year later, the platform gained considerable attention, among different users all over the world. TikTok’s meteoric rise can also be attributed to the global pandemic, which saw the majority of the world’s population stranded at home, looking for fresh forms of entertainment and interaction among their followers.
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