TikTok doubles down on e-commerce with new app debut in Southeast Asia

ByteDance has launched a seller’s app for TikTok so merchants can manage their digital stores, as the Beijing-based tech unicorn pushes into e-commerce to leverage the huge popularity of its short video platform.The app, developed by TikTok’s Singapore-based team, was launched last week, around the time ByteDance founder Zhang Yiming visited the city state, according to three company sources.ByteDance has been recently expanding its Singapore team to support its global expansion.Before reaching…

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