Timberland and Jimmy Choo reunite.
Two years after their inaugural collaboration, the celebrated footwear brands returned this week with a head-turning capsule inspired by NYC. Centered around iconic Timberland silhouettes, the collection fuses the outdoor and workwear aesthetic with bold and luxe elements widely associated with Jimmy Choo. The range offers both men’s and women’s footwear, including hot pink 6-inch puffer boots, nubucks with graffiti logo scripts, a black boot adorned with Swarovski crystals, and a thigh-high leather boot with a harness detail.
The collection was made with the help of Harlem’s Fashion Row, a 15-year-old agency that assists underrepresented Black and Latinx designers. HFR introduced the brands to Bronx-born designer/artist Shanel Campbell, a Parsons graduate whose work explores the Black experience in America.
“Working with Harlem’s Fashion Row and Shanel Campbell brought a new dimension to the collaboration,” Jimmy Choo’s creative director, Sandra Choi, said in a statement. “Shanel infused the collection with her authentic New York creative lens, a true New Yorker living and breathing the heartbeat of this vibrant city. I love to mix it up by getting together with interesting creative minds, combining our DNA to create beautiful and surprising pieces. This collaboration celebrates urban glamour, the resilience and eclecticism of the city’s dynamic community, a tribute to the ultimate New York City staple, Timberland boots.”
The collection campaign was shot by photographer Shaniquwa Jarvis and styled by Becky Akinyode. Justine Skye and Pi’erre Bourne starred in the campaign, which you can see in the images above and below.
“Although our brand was born in New England in 1973, we’ve always considered New York City our second home,” Timberland CMO Drieke Leenknegt said. “Timberland This community helped make us who we are today, which is why we were so excited to bring in Harlem’s Fashion Row as a partner. It’s been an honor to work alongside Shanel and this amazing team of creatives to blend Timberland’s work and outdoor heritage, the glamour of Jimmy Choo, the gritty energy of New York and create such a unique collection.”
The Timberland x Jimmy Choo capsule launched this week at select retailers around the world.. The heeled 6-inch boot will be available in limited quantities at Jimmy Choo locations.
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