Tom Brady’s brands: How the G.O.A.T. will keep cashing in for a long time

Tom Brady says he’s stepping away from the football field where he went from a sixth-round draft pick to the “Greatest of All Time,” or G.O.A.T., but the Patriots legend won’t be scraping for cash.

The G.O.A.T. has launched numerous brands and businesses that he’ll be cashing in on for decades to come.

Here’s a look at Brady’s business empire, which he plugged in his retirement announcement on Tuesday:

TB12 Sports: Brady’s wellness company has taken off. The flagship center is in Foxboro’s Patriot Place, and there’s one on Boylston Street in Boston — in addition to a site in Tampa Bay, Fla., where he played for the Buccaneers. The “TB12 Body Coach concept” is modeled after Brady’s relationship with his close friend and TB12 co-founder Alex Guerrero.

• “TB12 Body Coaches work intensively to develop customized programs for their clients, helping them to integrate recovery, pliability, nutrition and functional strength & conditioning into their lives,” the TB12 website reads.
• An initial consultation/treatment costs $200. A multipack of six 60-minute treatments at the Foxboro site is $1,200.
• There’s plenty of TB12 Sports’ items to buy on the website, including: whey protein for $42; the TB12 Nutrition Box for $90; the TB12 Perform & Recover set for $110; and the TB12 Wellness Bundle for $147.
• Equipment on the website includes: the TB12 Vibrating Pliability Sphere for $150; the TB12 Vibrating Pliability Roller for $160; and the complete home gym kit for $450.