After 24 years at Tommy Hilfiger, Avery Baker, the brand’s president and chief brand officer, is stepping down. Baker announced her departure in a LinkedIn post on Monday.
Baker is the first woman to hold a C-level position at Tommy Hilfiger. She is best known for creating its “see now, buy now” fashion shows and establishing partnerships with musician Shawn Mendes, Formula 1 driver Lewis Hamilton, actress Zendaya and model Gigi Hadid.
Baker first joined the PVH-owned label in 1997 and has held multiple roles — executive vice president of global marketing, chief marketing officer and chief brand officer.
Baker has not yet announced her next move. The brand did not respond to a request for comment.
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Avery Baker Returns to Tommy Hilfiger as President and Chief Brand Officer
The executive, who stepped down from her chief brand officer role last June, rejoined the PVH-owned company on Thursday. She will oversee Tommy Hilfiger’s products, marketing and experiences globally.
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