Washing clothes “zipped up” to avoid them causing damage to other items, and turning jeans inside out during the wash to prevent the seams from turning white, are also among the top tips.
Other advice included buttoning up blouses to prevent stretching, and leaving a fist-sized gap at the top of the machine to leave room for clothes to be cleaned properly.
Martin, a scientist at laundry and fabric care giant Ariel, said: “It may seem strange, but next time you get your favourite lippy on your jumper, whack it in sub-zero temperatures in your freezer.
“It clumps the lipstick together, meaning you’ll easily be able to scrape it off once it’s hardened.
“And when it comes to those stubborn stains, don’t be afraid to put your clothes through a cold wash.
“Washing at cooler temperatures can save you up to 60 percent on your washing machine energy bills, and can be better for clothes – even washing at 40 degrees can put up to double the amount of stress on fabrics.
“Protecting the quality of clothes helps keep them out of landfills, and stop us needing to buy more.”
It comes after research, commissioned by Ariel, of 2,000 adults who do laundry, found 35 percent of people wear their jeans five times before putting them in the wash.
And 43 percent even admit to re-wearing underwear, because they’re holding out from using the washing machine.
Bedsheets are only changed monthly by 14 percent of adults, while 32 percent do their washing on a Saturday.
But almost two-thirds (62 percent) are cutting back on the amount of washing they do, to combat the cost-of-living crisis.
And 57 percent are more inclined to put their laundry on a cold cycle to try and save money and energy, according to the OnePoll figures.
These respondents believe the main benefits of lowering the temperature for a wash include saving energy (52 percent), money (46 percent), and the environment (41 percent).
Martin added: “Putting your clothes through a cold wash is a great way to help protect the fabrics from being discoloured.
“When it comes to those stubborn stains, don’t automatically think you need to revert to a hotter wash.
“Other tricks to keep your clothes looking their best includes turning them inside out during the wash.”
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