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The decision to amend the bylaws has proven quite contentious, with many members of the public and a number of local politicians speaking up against it. Among the dissenters is councillor Shelly Carroll who took to her blog last month to explain why she opposed the request.
“Now, I don’t really mind these giant digital billboards when they’re out on the 407. There’s such a large green buffer surrounding the highway that they don’t compete with many distractions,” the post reads.
“The height of these billboards is important to the applicant, because the taller the installation, the more time cars have to absorb the images from a distance. The problem is that it also means the light from the billboard will cast into more and more residential windows.”
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![Ford patents tech that reads passing billboards and displays the ad in-car]()
Ford patents tech that reads passing billboards and displays the ad in-car
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![Speed limit rising to 110 km/h on some parts of Highway 401]()
Speed limit rising to 110 km/h on some parts of Highway 401
Carroll says she believes that the first billboard, to be located near Leslie Street and Highway 401, is too close to North York General Hospital, as well as many apartments and homes.
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“This property sets all sorts of precedents,” Carroll said during a city council meeting on Wednesday. “It’s a precedent on the 401 that we really don’t want to entertain.”
The other three oversized billboards will be installed at 55 Beverly Hills Drive, 2025 Wilson Avenue, and along the Galt Subdivision rail corridor near Highway 427.
“You don’t want a lot of distractions where there is the busiest nexus of the 404, the Don Valley Parkway, the 401 and three different approaches that get you in different ways into express lanes.”
What do you make of the plan to erect the massive digital ad displays in the city? Is Toronto putting profits ahead of public safety and comfort, or is this all just a bigger sign of the “woke” left’s unwillingness to play ball with big business?
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