Bloomberg reports that a couple of undesirable changes are taking place inside the company, citing an internal email reportedly sent to employees. Four AR projects have been given the boot, including “Transformers: Heavy Metal,” which was announced almost exactly a year ago. “Hamlet,” a collaboration with British theater company Punchdrunk, is also one of the casualties, along with unannounced projects “Blue Sky” and “Snowball.” There’s no word on the status of “Peridot,” a new Niantic Labs original property that’s like a mashup of Tamagotchi and Pokemon.
Even more disheartening is the news that the people working on those projects will also be laid off. The report equates that to about 85 to 90 people or 8% of Niantic’s total workforce. It might be a small fraction, but it still spells trouble for a company that is already struggling to prove it wasn’t a one-hit-wonder with “Pokemon GO.” According to the report, Niantic cited “economic turmoil” as the reason for this decision.
That opportunity to prove itself might come with the recently announced “NBA All-World” AR game, which also offers fertile ground for merchandising and advertisements, something pro basketball fans are used to. At the moment, however, the game still doesn’t have a launch date, so it remains to be seen if it will actually get out the door or — even if it does — how long it will last.
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