They are the brands that just seem to really understand the skin’s health. They don’t get sucked in by trending ingredients and instead focus on skincare products that give the skin exactly what it needs to stay healthy. It’s not to say that every single one of the products in that brand’s offering will be suitable for everybody, but rather everybody will find a great skincare product that suits them.
In order to make a definitive list of the best skincare brands around, I didn’t think it smart to compile a list of my favourites. In a bid to make this as fair as possible, I reached out to everybody I know to get their insights. From Who What Wear editors to beauty PRs and every beauty buff and lover that follows me on Instagram, I received a huge amount of nominations.
After considering every single brand suggested, I used my own knowledge as a beauty editor to whittle it down to 12. The criteria for making it onto the list was simple: is there a single product in this brands offering that I would be loath to recommend? Of course, it makes sense that these brands also offer some of the best products out there in terms of formulations. So, without further ado, behold (in no particular order) the 12 best skincare brands in existence.
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