Aside from the global expansion of Twitter Blue, the social media platform made another crucial announcement: legacy verified accounts, which got the blue checkmark in the pre-Musk era because of their importance, will lose that privilege in the coming days unless they pay for the Blue subscription. The official date on which the controversial policy change will start to roll out is rather odd — April 1, 2023. One could very well suspect that is another bad joke from the company’s new CEO, but at least that’s what the official Twitter Verified handle has to say.
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp
Organizations can sign up for https://t.co/RlN5BbuGA3…
— Twitter Verified (@verified) March 23, 2023
With the legacy verified checks gone, users will have to cough up $8 per month ($11 each month on mobile) or get used to existing online without the blue badge on their profile. This change is the brainchild of Musk, who previously lambasted the “lords & peasants” verification system of old Twitter. Soon after Musk’s $44 billion purchase, the company announced that following a grace period, it would be taking away the blue badge from legacy verified accounts unless they pay for it. That’s about to happen in a week — assuming the tweet isn’t an April Fools’ joke — despite the whole approach backfiring in a stunning fashion.
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