Or, as the dude in Abercrombie doc White Hot: The Rise and Fall of Abercrombie & Fitch puts it, a mall was “like a search engine you can walk through.” Which is actually not a very accurate description! You can’t, for instance, find a list of all the presidents of Yugoslavia at the mall; you can in a search engine. You cannot get your ears pierced in a search engine; you can at the mall.
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Now, an “online catalogue that’s an actual place” – closer! That’s actually a store. A search engine you can walk through is maybe a library. And a mall, as I have explained, is a bunch of stores plus an Auntie Anne’s Pretzels and some bathrooms.
Okay, let’s try this: A mall is an airport terminal without any of the gates.
So are we all caught up now? Do we know what a mall is? Great. Back to Abercrombie & Fitch.
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