The next product casualty under the regime of Twitter’s new CEO is Notes. In June 2022, Twitter launched a Note feature that allowed users to publish long-form articles of up to 2,500 words without having to worry about the character count or going through the ordeal of writing threads. A dedicated Write option to the left pane was added, which opened a basic word processing system.
Users could add images and embed tweets in their articles, and format the whole thing with a headline and details about their Twitter profile, just like a regular news article. Each note had its own unique URL that would allow a person to read it without being redirected into Twitter’s ecosystem. Tweets sent out with a Note link popped up a preview of the article and could be interacted with in the same way as a regular tweet on the social media timeline.
So far, the Note feature has been limited to testing to a small circle of users, but Twitter had plans for expanding it to more interested parties. As per Musk’s direction, the Notes feature has reportedly been put on an “indefinite” hiatus. Irrespective of how promising and convenient it seems, it appears that Musk’s focus is on videos with features such as paywalled clips and bringing back Vine to compete with TikTok.
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