The number of troll and parody accounts that took advantage of Twitter’s pay-per-badge monetization plan was huge, even leading to the formation of a dedicated subreddit called RealTwitterAccounts that amassed thousands of followers in only a few days. Regardless of the new subscription, the verification badge still has a single meaning to many people who see it: authenticity. That’s a big problem for companies that found their accounts subjected to parodies that, in the eyes of viewers, seemed just as legitimate as the real account.
Musk appeared to initially address this by mandating that parody accounts had to display the word parody, but that didn’t work out quite well enough, so he later updated the mandate, noting that the word parody has to be in the account’s display name. Of course, trolls who don’t care about eventual suspension could continue to ignore that rule and use seemingly verified accounts for general mischief and laughs.
In a tweet on November 13, Musk announced that brands on Twitter will soon have a new way to “identify which other Twitter accounts are actually associated with them,” though no additional information on this plan was provided — aside from the fact that it will be “rolling out soon.” Whether this will involve a label or some type of new badge is unclear, but whatever it is will likely need to be readily visible to casual readers, otherwise, it may not be enough to stop the trolls.
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