I know all the salon jargon can get confusing, so let me start by explaining exactly what a hair toner is. Celebrity hairstylist Glenn Ellis breaks it down. “A toner, or sometimes called a gloss, is a semi-permanent hair dye,” he says. “This means it’s not permanent and it fades. It’s primarily used to adjust the tone of your hair. Clients who get their hair lightened often get a toner in order to neutralize the brass or yellow and orange tones they see. The toner is what really personalizes your color.”
A toning treatment can be done in the salon, but there are also great at-home options you can use to boost your natural hair color or keep your color-treated locks looking vibrant. Ellis says “at-home toners really work for neutralizing the unwanted tones you see and often are pigmented shampoos and conditioners. If you are blonde, you’ll want to reach for one that is purple-based in order to get rid of the yellowy tones. If you are brunette, you’ll want to reach for one that is blue-based to get rid of orangey tones. I also recommend talking to your colorist after you get your color done about what products they recommend in order to help preserve your specific color and what at-home toners they recommend.” Although Ellis prefers in-salon toners, celebrity hairstylist Jennifer Korab offered a few at-home options she loves below.
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