Video game companies mark April Fools’ Day with events and faux products

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It’s April Fools’ Day and that means, things are going to get a little weird when it comes to your favorite video games and peripheral makers. This is time of year when you read things such as Pokemon appearing in Google Maps or Amazon’s AI assistant for pets.

Here are some of April Fools’ Day pranks from video game companies.

Cloud20 Hero
As an April Fools’ Day prank, HyperX unveiled a headset that lets you stay hydrated. (HyperX) 

Hyper X: The gaming peripherals maker is adding a new feature to its headsets — water. According to a news release, its HyperX Cloud20 Hydration Headset takes the popular phrase “stay hydrated” to a new level by integrating it into the headset. Its Ngenuity software allows users to customize hydration reminder intervals and check reservoir levels. At least, the art looks cool.


Razer: The company is finally living up to its name by creating a razor. They’re calling it the Razer Razer of course. It even has RGB if you ever want to see fancy rainbow lights while you’re getting a smooth shave.

When it comes to actual video game events, these are a little more real.


“Rainbow Six Siege” — Ubisoft’s tactical shooter is getting goofy with its Rainbow is Magic event. It’s definitely the most colorful celebration and it includes a new Bop the Teddy Game Mode. For hard-core fans, there’s even a G-Fuel collaboration with the game that features a new Unicorn Sunshine flavor and (I’m not making this up) a $44.99 collector’s box with a ton of “Rainbow is Magic” items. The in-game event runs through April 19.


“PUBG: Battlegrounds” — The popular shooter is tweaking the formula to last year’s Monster Chicken Royale mode by adding zombies to the mix as well as giving players special abilities. It’s a little out there, but it looks spectacular. Best of all, players can collect OP coins from zombies, unlucky players or chickens to buy temporary OP items for special powers.

“Pokemon Go” — Last year, players chased around Dittos. This year, it’s all about Pidgeys. The Tiny Bird Pokemon will appear en masse in the game. It’s a call back to a time early in the franchise when players complained that the only Pokemon available were pidgeys. This time around, the creature can be shiny and there’s an increased chance for players to encounter extra extra small Pidgey and extra extra large ones. If you don’t have a shiny Pidgey, today is a good time to grab one from 1 a.m. to 7 p.m. local time.

“Marvel Snap” — Second Dinner has a deal for those brave enough to waste spend money on it. The team is selling a Rock avatar and a Rock title for 400 gold. For those who don’t play the game, the Rock is one of the most useless cards except in certain situations where Carnage or Patriot is involved. The offer is essentially the video game equivalent of the “I Am Rich” app. You can intimidate others with your wanton disrespect for the value of money. To get in the spirit of April Fools’ Day, the team even put out a tongue-in-cheek explanation about why Rock is one of the best cards in the game. Just don’t forget to bluff and snap when you have a hand full of rocks. That’s an instant win.

The Rock offer is available for most of April 1.

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