Virat Kohli backs gender diversity in cricket as Harmanpreet Kaur becomes PUMA brand ambassador

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Making
a
powerful
appeal
to
the
cricket-crazy
nation,
the
legendary
Indian
cricketer
in
his
Twitter
post
also
conveyed
her
wishes
to
the
Indian
Women’s
cricket
team
skipper
as
she
prepares
to
lead
her
side
in
the
upcoming
T20
World
Cup
2023
next
month.

“Passion
for
cricket
should
know
no
gender!
The
hunt
for
the
World
Cup
starts
from
February,
not
just
in
October!
All
the
best
@iamharmanpreet,”

Kohli
tweeted

while
quoting
sports
brand
PUMA’s
campaign
video
that
launched
Harmanpreet
as
its
newest
brand
ambassador
earlier
in
the
day.

In
a
major
step
towards
its
commitment
to
back
women
in
the
sports
ecosystem,
PUMA
India
announced
Harmanpreet
as
its
latest
brand
ambassador.
The
explosive
right-handed
batter
was
onboarded
over
a
very
unique
and
intriguing
social
experiment
that
uncovered
the
country’s
overall
mindset
towards
gender
perception
in
sports.

On
Saturday,
the
brand
posted
a
cryptic
teaser
video
of
a
player
taking
a
stance
at
the
stumps
and
quizzed
the
audience
to
guess
PUMA’s
next
brand
ambassador.
PUMA
tracked
comments
of
consumers
on
Instagram
and
Twitter,
native
shopping
platform
Puma.com
and
retail
stores.

According
to
the
5000
responses
collected
over
36
hours,
80%
of
the
consumers
surprisingly
assumed
the
brand
ambassador
to
be
a
male
cricketer.

On
Monday,
PUMA
followed
up
with
a
game-changing
video
that
revealed
Harmanpreet
as
its
new
brand
ambassador,
thereby
breaking
moulds,
busting
archetypes
and
creating
a
strong
culture
for
women
in
cricket
and
overall
sport.

With
this,
Harmanpreet
joins
PUMA’s
illustrious
roster,
which
consists
of
some
of
the
greatest
names
from
the
world
of
sports,
including
Kohli,
champion
sprinter
Usain
Bolt,
football
stars
Neymar
Jr
and
Sunil
Chhetri,
celebrated
boxer
MC
Mary
Kom,
cricketer
Harleen
Deol
and
Para-Shooter
Avani
Lekhara.

The
sports
fraternity,
especially
PUMA’s
ambassadors,
came
in
full
support
of
Harmanpreet’s
grand
entry
and
welcomed
her
with
special
messages
on
social
media.

Harmanpreet
Kaur
Cricket
Career

The
33-year-old
dashing
batter
from
Punjab
has
the
record
of
the
fourth
fastest
women’s
T20I
hundred
in
the
world
to
her
name
and
she
is
also
India’s
only
centurion
in
the
women’s
T20I.

harmanpreet kaur

Harmanpreet
has
scored
six
international
hundreds
so
far
in
her
career,
five
of
them
coming
in
ODIs.
The
most
capped
player
in
the
T20I
format
has
also
been
conferred
the
Arjuna
award
in
2017.

“We
are
delighted
to
welcome
skipper
Harmanpreet
Kaur
into
the
PUMA
family.
The
way
she
plays

bold
and
fierce
cricket

she
is
the
perfect
fit
for
our
brand
which
embodies
the
same
qualities
and
ethos.
As
a
brand,
PUMA
has
always
stayed
ahead
of
the
times
and
committed
to
support,
celebrate
and
empower
women
in
sports.
This
association
is
a
massive
step
in
that
direction.
Harmanpreet
is
a
sporting
icon
and,
with
this
partnership,
we
hope
to
inspire
younger
generations
and
help
Indian
women’s
cricket
reach
greater
heights,”
said
Abhishek
Ganguly,
Managing
Director,
PUMA
India
and
Southeast
Asia.

As
part
of
the
partnership
terms,
Harmanpreet
will
endorse
the
brand’s
footwear,
apparel
and
accessories
through
multiple
activities
and
campaigns
throughout
the
year.

“Not
many
know
that
I
hit
my
first
ODI
century
in
2013
in
a
pair
of
PUMA
boots
that
I
received
as
a
token
of
support
in
my
early
years
by
the
brand.
Exactly
a
decade
now
and
I
have
been
roped
in
as
the
face
of
PUMA.
I
am
thrilled
to
join
the
biggest
sports
brand
in
the
country
with
a
star-studded
roster.
It’s
heartening
to
see
a
brand
such
as
PUMA
support
the
growth
of
Indian
women’s
cricket;
it’s
crucial
for
bolstering
the
progress.
This
is
just
the
beginning
and
I
am
sure
this
association
will
encourage
a
lot
of
women
who
dream
to
make
a
career
in
cricket.
I
look
forward
to
an
exciting
journey
ahead,”
Harmanpreet
expressed
her
excitement.

PUMA
has
been
actively
contributing
to
the
rise
of
sports
culture
in
the
country
by
associating
with
250+
athletes
across
cricket,
boxing,
football
and
para-sports.
India
has
been
taking
rapid
strides
in
women’s
cricket
in
recent
times.

PUMA’s
determined
focus
to
drive
this
narrative
comes
in
as
a
great
encouragement
for
the
sport
as
well
as
its
players,
who
are
passionate
and
have
been
working
hard
to
bring
laurels
for
the
country
at
the
global
stage.

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