You may not know it, but 150 years ago something occurred that would shape fashion and culture across the globe. On May 20, 1873, Levi Strauss received a patent for copper rivets on work pants. Those pants would become Levi’s® legendary 501® jean, a style so bold it would soon take over the world. Today, the Levi’s 501 jean is one of the most iconic garments on earth, so well known and beloved it simply goes by the name “501’s.”
This May 20, Levi’s will celebrate the 150th Birthday of the 501 Jean with 501 Day events around the world. In the lead-up to that celebration, Levi’s is telling “The Greatest Story Ever Worn,” sharing the legacy of the 501 and acknowledging all the cities and scenes that adopted the jean to make it their own.
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