Western Cape launches new Roblox game to promote Karoo tourism [VIDEO]

Roblox meets the Karoo

The official tourism, trade and investment promotion agency for Cape Town and the Western Cape, Wesgro, has just launched a brand new Roblox game set in the Cape Karoo to help promote tourism in the area and to also inspire tweens, teens and their families to explore the Western Cape this winter.

The game, called ‘Starlight Adventures in the Cape Karoo’ aims to highlight some of the lesser-known family destinations in the region, reports Tourism Update.

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The Roblox game, which is a popular online game phenomon, is said to include a digital clone of small town Prince Albert, which is home to only 7 000 people.

“Starlight Adventures in the Cape Karoo draws on the insight that the youth market has a significant role to play in influencing family holiday decisions and comes off the back of the previously successful ‘Climb Table Mountain in Roblox’ effort. Through digitising key attractions in the region, we’ve combined edtech and gaming to inform and inspire young minds.” Jean Scheltema, Wesgro Chief Marketing and Innovation Officer said.

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How does it work?

In order to represent the Karoo’s Prince Albert down to the T, Wesgro consulted with local tour guides and cultural experts, and used 3D scans of landmarks and objects.

In the Roblox game, players compete and explore to win unique user-generated content items based on the local heritage and culture of Prince Albert, says Tourism Update.

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Additionally, all of the characters featured in ‘Starlight Adventures in the Cape Karoo’ game are either real life or modelled after real people who live in the town of Prince Albert.

Find the game here.

Take a peek at the game below:

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