Amazon Prime Day 2023 is fast approaching – as confirmed by the retail giant who announced this morning that it’ll take place on July 11th and July 12th. That’s less than a month away, people. Sure, it kinda feels as though we’ve barely had time to blink since October’s epic Amazon Prime Early Access Sale (and Black Friday, whew), but it’s high time you buckle up if you’re keen to save some money. Forget what you thought you knew: Amazon Prime Day isn’t just for vacuum deals, mattress deals, Prime tech deals and coffee machines.
As one of the internet’s biggest sales of the year, the best Amazon Prime deals actually span across luxury makeup, skincare, haircare, perfume and fashion – with a few Amazon Prime Day sex toy deals thrown in for wellness-elevating measure. With discounts happening across brands like GHD, thisworks, Revlon, Oral B, Olaplex and CeraVe, veteran beauty sleuths can stand to attention.
Here’s everything we know so far about Amazon Prime Day 2023 – including confirmed dates, the best Amazon Prime Day deals and how to take part.
When is Amazon Prime Day? | What is Amazon Prime Day? | How can you take part? | What was the Amazon Prime Early Access Sale? | How to plan for Amazon Prime Day well | What are the best early Amazon Prime Day deals to shop?
When is Amazon Prime Day 2023?
The date of Amazon Prime Day 2023 has been confirmed. Between 00.01am on 11th July and 11.59pm on 12th July, Prime members will be able to get 48 hours of great savings across all Amazon categories on everything you need from summer and beyond. And the best part? Early deals have already begun at www.amazon.co.uk/primeday. New deals will drop throughout the event, with discounts on top products from much-loved brands, small businesses and artisan makers.
Here are the Amazon Prime Day dates of years’ past:
- 2022: July 12 – 13
- 2021: June 21 – 22
- 2020: October 13 – 14 (thanks, lockdown).
- 2019: July 15 – 16
- 2018: July 16 – 17
- 2017: July 11 – 12
- 2016: July 12
- 2015: July 15
What is Amazon Prime Day?
ICYMI, Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary back in 2015, and it lasts for 48-hours (with plenty of early Amazon Prime Day deals dropping as a warm-up event). On par with Black Friday and Cyber Monday, some might say.
Amazon Prime Day 2020 was the retailer’s most successful to date (we’ve got lockdown to thank for that). Amazon delivered more than a million deals across the two-day period, and sales surpassed £2.5 *billion* (!) across 19 countries – a number which was up 60% compared to the year before. In 2022, Amazon Prime Day was described by the brand as “hugely successful,” with more than 250 million items being purchased by Prime members worldwide. Rest assured, Amazon Prime Day 2022 is set to be big news.
How to become an Amazon Prime member to take part in Prime Day:
You have to be an Amazon Prime member – or at least be on a 30 day free trial – to take part in Amazon Prime Day. Membership costs £7.99 a month or £79 for a year, and signing up will make you eligible for other benefits way past Amazon Prime Day.
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