Where did United Colors of Benetton go? How the brand lost its mojo

Benetton’s advertising campaigns were designed to be unforgettable. Somewhat ironically, 30 years on, they are the only thing many of us remember about a brand that was once hugely successful.The images that provocative art director Oliviero Toscani created for the Italian brand were plastered on walls, in train stations and airports, and across glossy magazines. All were controversial – largely because they contained moments completely unrelated to fashion, such as a newborn baby with the…

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