Shoppers at 11 Whole Foods Market stores throughout the Denver area can now pay at check out with just the wave of a palm.
The supermarket chain recently introduced Amazon One: a service that lets patrons enroll their palms, then link their debit or credit cards to them. Afterward, there’s no need to pay with cash or cards – shoppers just hold their palms over the device, then they’ve bought their groceries.
The stores implementing the new option include:
- Belmar
- Cherry Creek
- Colfax
- Colorado Boulevard
- Governor’s Ranch
- Highlands Ranch
- Ideal Market Denver
- SouthGlenn
- Tamarac
- Union Station
- Washington Park
Amazon One can be found across the U.S. at Panera Bread restaurants and more than 100 Whole Foods Market locations. Select airport stores and sports stadiums, such as Seattle’s T-Mobile Park and Phoenix’s NASCAR Raceway, also utilize the new technology.
Amazon One chooses “the most distinct identifiers on your palm to create your palm signature,” with the images encrypted and sent to the cloud. The corporation points to it as more private than other biometric technologies.
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