The production company reportedly hired real skinheads for the ad shoot because that would cost less than hiring actors, but they reportedly created ruckus on the set. When the ad was first showed to a focus group, they disliked it, but Chiat/Day, the ad agency hired by Apple, never told about those early tests to the company (via Business Insider).
The ad reportedly cost half a million to produce, much higher than Apple’s usual spend. Former Apple CEO John Sculley told Business Insider that when Steve Jobs saw the finished version, his exclaimed “Oh s–t. This is amazing.” Co-founder Steve Wozniak reportedly loved it so much that he offered to pay half the cost of airing the ad the Super Bowl from his own wallet after Apple’s board voted against the ad.
Interestingly, it ran because Chiat/Day could only return two of the three ad spots it purchased, meaning it had to fill the remaining 60-second slot with Apple’s controversial ad. After it aired, the ad received widespread coverage, with Chiat/Day estimating that it gave Apple millions of dollars worth of free advertising due to media stations playing and discussing it back then.
Apple created a follow-up to promote the iPod. In 2020, however, Epic Games released a parody version in which the Big Brother figure looks like Apple. Titled Nineteen Eighty-Fortnite, and captioned Free Fortnite, the ad was released during the Apple vs Epic saga.
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