Why Chanel’s prices might keep rising and its focus on the ‘ultimate luxury’

Bruno Pavlovsky, president of fashion at Chanel, has many reasons to be cheerful these days. The French brand has bounced back nicely from a tough pandemic-hit 2020, reflecting the resilience of the luxury sector at a time of global economic uncertainty.Like other brands that offer timeless designs and “investment pieces” such as Hermès, Cartier and Rolex, Chanel has benefited from consumers’ desire to buy less but better.“Product has always been at the heart of our brand,” says Pavlovsky in a…

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