According to a trademark filing submitted before the United States Patent and Trademark Office (USPTO), Meta’s “X” design is a stylized derivative that consists of two arrows — one in blue and the other in white — facing each other to create the letter X. Twitter’s version is a pair of parallel lines diagonally crossing a single line to create the “X” silhouette. It’s difficult to confuse the two, as even the background colors are dissimilar.
But it’s the type of services that the logo is intended to cover that could open the floodgates to a legal battle. Meta’s patent filing notes that the logo could be used for services like “game content, digital media, images, music, audio, video, movies and animations.” While that may sound like an overarching coverage for a lot of products, it’s the subsequent sections that could become the point of contention.
Meta declares that “X” could also be used for “online social networking services; online social networking services, namely, facilitating social introductions or interactions among individuals; social networking services” — or, in simple terms, your typical social media platform, like X, Threads, Instagram, and TikTok. Moreover, the trademark’s status is listed as “Active,” which means Meta can deploy it for its own products whenever it desires. Meta, however, doesn’t hold the rights to the letter X in and of itself.
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